Most trips start at El Dorado airport in Bogotá. Set up the eSIM before you fly, then turn on data when you land and you will have signal while you are still waiting for your bags. No queue at a phone counter, no cash needed.
Bogotá is high in the Andes and packed with people, so movistar coverage here is strong across the city. In La Candelaria, the Gold Museum area, Usaquén and the business zones near Calle 100, you get fast 4G almost everywhere. For a few days of maps, ride apps and messaging in the capital, the 1 GB for 7 days plan at $2.63 is plenty.